In this day and age, where success for many is literally measured in how many followers you have, it can be tempting to strive to amass more followers, clients, or members to measure our success- but true influence, change, and impact comes from the depth of the relationships we form- not the breadth. This episode breaks down some simple techniques you can implement in order to personalize your relationships with your clients and members. Because the deeper we go, the stronger the relationship is, and it can be startling how powerful that can be.
(12:30) Instagram’s new feature and what it can do for your community
Instagram launched a new feature that enables small groups (up to 32 people). If you know that you have people at your studio that are working towards the same goal, you can drop them into “micro-communities” within your entire studio community, and give them a powerful place to speak with like-minded people going through the same struggles, hold each other accountable, and provide them with bespoke offers to help them reach their goals.
(15:30) Before you post or promote anything, ask yourself “Am I providing any value?” if you’re not, don’t post it!
Put yourself in the shoes of your client. What would make it worth it to spend the amount you’re charging for their services?
(39:30) Do’s and Don’ts of Personalization
Be sure to check out all of the links and resources mentioned in this episode: