Once you get your certification, how do you navigate the fitness industry? In this episode we talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career.
• How to determine your Purpose
• Get clear on your Unique Abilities
• Establish your Values
(18:00) Let’s start with PURPOSE
We’ll be honest- you’re not going to get this correct if you sit down in a coffee shop and try to figure it out. You have to start by figuring out what your health and fitness superpower is. What’s your origin story?
(23:00) A Unique Abilities Exercise
You have to learn how to help people- in the way only you can. Take ten people close to you, ask them the series of questions outlined in the book to help you determine what you could be world class at, among that, the things you enjoy, could get better at, and do for the rest of your life.
(30:00) Values Work
Doing work to determine your values prevent you from neglecting the other things that are very important to you in your life. You can think of these as guard rails.