Episode 101: Event Planning 101

in this episode:

Barry & Shay

Your Hosts

Throwing an event can be an incredible tool that serves your business and its growth (aside from also being a ton of fun). You can gain more brand visibility, attract new leads and customers, develop stronger brand authority in your market, and create more brand loyalty by celebrating your business’s birthday or simply doing something fun to show your clients you appreciate them. The effect of your clients talking about your business and your awesome event via word of mouth and through awesome photos on social media is particularly powerful.

However, throwing a successful event is not a simple endeavor. It takes a ton of prior planning and organization to ensure it runs smoothly, goes off without a hitch, and that you can actually enjoy it on the day it happens! Having thrown tons of successful events herself (after her first event landed her on the front page of the LA Times) Shay is going to break down the steps to throwing an unforgettable event.

FCM Episode 101 Show Notes

What You’ll Learn From This Episode:

• The direct business benefits of throwing an unforgettable event
• A step by step checklist to ensure it goes off without a hitch
• How to attract any product sponsor you want

Here’s the Complete List of Tips:

(19:00) Step #1: Who is this event for/ who are you serving?

Before you even begin planning your event, you need to decide who your event is for and what the goal of the event is for these people. What do you want them to feel? What do you want them to do as a result of participating? Everything begins to fall into place around this.

(21:00) Step #2 Plan WAY in advance

It’s smart to give yourself THREE MONTHS lead time- especially if you want awesome product sponsors.

(22:00) Step #3 Make a list of EVERYTHING that you will need

From paperclips to a DJ, get down to the nitty-gritty details of every thing you will need from pre-production, through production, into the day of the event.

(27:45) Step #4 How to sell tickets

Using your own software (if you have it) can be easiest, but you can also use software like Eventbrite or Sparxo. Depending on your event, consider getting on different event calendars in your city.

(30:20) Step #5 Are you set up to make sales on the day of your event?

Do you need a cash box? Do you have Stripe or Apple Pay set up on a computer or tablet?

(32:20) Step #6 Assemble a team

You need a team of people to help you run your event. You need to find them! Who’s responsible for planning, executing, who is helping at the event?

(32:20) Step #6 Assemble a team

You need a team of people to help you run your event. You need to find them! Who’s responsible for planning, executing, who is helping at the event?

(40:00) Step #7 Event Pre-planning

This is where you make sure everything will run smoothly

(43:45) Step #7 Executing the event

Follow these tips to ensure that your event goes off without a hitch, and everything happens on time.

(51:15) Step #8 Tips on finding product sponsors

It can be intimidating to approach companies and ask them to sponsor product, but the clearer you are on what your event is, the purpose of what the product is for, who is coming, etc. the better chance you get of them saying yes. Follow these tips to get some awesome product sponsors for your event.

References in the Episode:



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